Be what people are interested in.

Marketing Director in Austin, TX. I grow brands people come back to through acquisition, retention and loyalty, backed by research and a little code.

View my work Résumé (PDF)
1,533%daily active user growth, Hijack Poker
100K+engaged community members
$100K+/momedia budget managed
82%opening-day repeat rate, Austin flagship

Sneak peek of my work

  • TCH Social food and drinks
  • H-E-B search results screen
  • TCH Social fall specials menu
  • TCH Social Austin, full room
  • H-E-B search research
  • TCH Social hospitality
  • TCH Rewards landing page

Stories sell. Here are mine.

Five projects across launches, loyalty, acquisition and research, each with the numbers behind it.

Hijack Poker app promotion
Go-to-market · Product

Launching Hijack Poker

Took Texas Card House's online poker app from zero to a growing daily audience, with multi-channel go-to-market and product changes driven by user research.

1,533%growth in daily active users
3 → 49daily active users
Read the case study
Naughty or Nice $100K Freeroll campaign creative
Acquisition · Engagement

$100K Freeroll

A holiday campaign that brought in new players and turned casual players into regulars, built around a behavioral qualification goal.

167%return on ad spend
892players qualified
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TCH Rewards landing page: Your winning streak starts here
Loyalty · Retention

TCH Rewards

Repositioning a points program as a premium lifestyle program to compete with Vegas operators on retention. Pre-launch.

Pre-launchstatus
3platforms: landing page, member dashboard, back office
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Texas Card House Austin flagship opening
Launch · Sub-brand

Opening Austin

Launched the Austin flagship against the market leader and established TCH Social as a premium sub-brand.

82%of opening-day visitors became repeat customers
66%return regularly
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H-E-B search results page research
UX research

H-E-B Search Research

Usability research showing how ads on H-E-B's search results could help shoppers instead of interrupting them.

8–12%cross-sell lift
27usability tests
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Marketing that people feel.

I'm a bilingual (English/Spanish) marketing leader in Austin. As Senior Marketing Manager at Texas Card House, I lead acquisition and retention across the DFW and Austin markets, with a team, a $100K+ monthly media budget, and a portfolio of brands: Texas Card House, TCH Social, TCH Rewards, Hijack Poker and the Trailblazer Poker Tour.

I came to marketing through research and design: UX research at H-E-B Digital, service design and MarTech at LevelUp, and years of freelance UX and app development. That's why my campaigns start with customer behavior and end with measurable results.

I also build. I use AI tools like Claude Code and Codex to automate funnel and content work, and I'm comfortable in HTML, CSS, JavaScript and Python.

What I bring to the table

Physical and digital experiences that engage people and help the bottom line.

  • Go-to-market strategy
  • Customer acquisition
  • Retention & loyalty
  • Brand positioning
  • Competitive strategy
  • Paid media
  • Community & email
  • Market research
  • Usability testing
  • Service design
  • AI tools (Claude Code, Codex)
  • HTML · CSS · JS · Python

Brands I've worked with

  • Texas Card House
  • Hijack Poker
  • H-E-B
  • Noble Capital
  • Watkins Wellness

Let's make people care.

Open to marketing leadership roles.

Email me LinkedIn Résumé (PDF)